July 10, 2018
By Janice Biehn
Overall goal of campaign is to increase Canada’s contribution to ending global hunger and poverty
Canadians for the most part are generous and compassionate. Yet, the amount the Canadian government spends on aid, as a percentage of its national income, has been slowly declining despite continuing massive needs. Millions of children die from malnutrition each year, and more than 800 million people go to bed hungry each day.
Many Canadian donors who are glad to be able to help their far-away neighbours want their country to do the same. They cite their thankfulness for living in Canada as their reason for giving back.
The I Care postcard campaign asks you to sign a postcard addressed to the Prime Minister. The message is that you care about Canada’s role in ending global hunger and poverty, and you support Canada contributing generously toward these goals.
“Canadian aid has transformed the lives of millions of people over the years. We know Canadians are proud of our impact, and care deeply about the importance of working together to build a better world,” says Foodgrains Bank executive director Jim Cornelius.
“I hope many Canadians will take the opportunity to sign and send a postcard, and encourage their friends and neighbours to join them.”
“We’re excited to see what change we can accomplish when we work together.”
To learn more visit www.foodgrainsbank.ca/icare
–with files from Amanda Thorsteinsson, Canadian Foodgrains Bank Communications Coordinator